As reported by the BBC in the Science of Love, it only takes between 90 seconds to 4 minutes of face-to-face interaction to determine attraction, which gives speed dating an advantage over online dating.
While over 100 companies in the US offered speed dating through online registration during the growing of the Internet, between 20 three large speed dating companies emerged with a national footprint in the US, with events in over 50 US cities: Hurrydate, 8Minute Dating and Pre-Dating.
According to the New York Times, participants in speed dating experience an average of 2 in 10 or 3 in 10 matches.
Online dating participants, in contrast, only find a compatible match with 1 in 100 or fewer of the profiles they study.
Unlike many bars, a speed dating event will, by necessity, be quiet enough for people to talk comfortably.
Participants can come alone without feeling out of place; alternatively it is something that women who like to go out in groups can do together.
Many speed dating events are targeted at particular communities: for example, LGBT people, polyamorists, Some feel that speed dating has some obvious advantages over most other venues for meeting people, such as bars, discotheques, etc.
in that everybody is purportedly there to meet someone, they are grouped into compatible age ranges, it is time-efficient, and the structured interaction eliminates the need to introduce oneself.
There have been several studies of the round-robin dating systems themselves, as well as studies of interpersonal attraction that are relevant to these events.
Speed dating is a formalized matchmaking process whose purpose is to encourage eligible singles to meet large numbers of new potential partners in a very short period of time.
It was created in 1998 by Antony Beilinsohn (a Los Angeles based television executive) after his Rabbi, Yaacov Deyo, encouraged Antony to conceive of innovative new ways for eligible jewish to meet and marry.
Most speed dating events match people at random, and participants will meet different "types" that they might not normally talk to in a club.
On the other hand, the random matching precludes the various cues, such as eye contact, that people use in bars to preselect each other before chatting them up.
Men and women are rotated to meet each other over a series of short "dates" usually lasting from three to eight minutes depending on the organization running the event.